It’s crazy to me that sports organizations and their athletes are still relying on the middleman to get their message out, instead of embracing the power of social media to run their own broadcasting network of channels. Television’s Nielsen Ratings have been replaced by social media followers and engagement that everyone can see for every team and its individual athletes… on their phone.
A sports team’s total brand reach is a real stat. So are their engaged recruits and fans and their wins and losses. Not just from the team’s social media followings but also from their athlete’s followings.
And the athlete’s ability to complement their team’s brand, while also leveraging it to grow their personal brand, is well… probably the biggest deal that they’re not doing.
So where do we go from here? I’m a 3-Time INC. 5000 entrepreneur that has played in the sports tech and fitness franchising spaces over the past decade, and I can’t watch this problem from the sidelines anymore. We are setting out to solve it through Influencer (INFLCR).
About Jim Cavale
INFLCR Founder & CEO: Jim Cavale has been an entrepreneur since college when he co-founded a sports TV/Radio streaming network for his university, and then created a product to sell to other universities to help them stream their sporting events. Since then, Jim has exited multiple businesses, most recently selling his equity as President of Iron Tribe Fitness after more than six years in which he helped lead the brand from one gym in Alabama to more than 40 gym locations across America from Seattle to Miami. He is a three-time INC. 5000 entrepreneur who has recently founded two new emerging brands in the GLOW beauty on-demand app and the Influencer SaaS product that empowers brands to partner with their brand ambassadors on social media. Jim is a published author with Entrepreneur Press, has spoken on stages of all sizes and publishes content regularly at http://JimCavale.com
Follow him @JimCavale on Twitter, Facebook, Instagram, and Snapchat.